Mark Cuban Shares His Plan For Fixing Drug Prices in America | The Real Eisman Playbook Ep 50
16 March 2026

Mark Cuban Shares His Plan For Fixing Drug Prices in America | The Real Eisman Playbook Ep 50

The Real Eisman Playbook

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On episode 50 of The Real Eisman Playbook, Steve Eisman sits down with Mark Cuban to discuss why prescription drug prices in the U.S. remain so high and what can be done to fix the system. Cuban explains how pharmacy benefit managers (PBMs) shape drug pricing behind the scenes and why he believes the current structure is fundamentally broken. The conversation also dives into his efforts to disrupt the industry through Cost Plus Drugs and bring transparent pricing to consumers.



00:00 - Intro

02:05 - The Problems with the Healthcare Industry

08:50 - How PBMs Actually Work

22:26 - Cost Plus Drugs

31:20 - The Impact Cost Plus Drugs Has Had in the Industry

33:40 - Cost Plus Wellness

37:53 - Hopes For Growth

40:18 - What Mark's Learned From the Mavericks and Shark Tank

42:30 - Mark's Thoughts on Today's Market

46:10 - The Message Mark Wants People To Know About Cost Plus Drugs

47:03 - Outro



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