Why does selling feel so uncomfortable for so many women—and what if it didn't have to?
In this candid conversation, Emily sits down to unpack the biggest mindset shifts that transform sales from something that feels pushy, awkward, or "icky" into something that feels authentic, aligned, and deeply impactful.
Drawing from nearly two decades of experience in sales—from beauty and wellness to coaching and entrepreneurship—Emily shares why the most effective sales conversations aren't about convincing people. They're about connection, trust, and believing in the transformation you offer.
In this episode, you'll discover:
- Why so many women struggle to sell themselves—but have no problem promoting othersHow to overcome the "ick factor" around salesThe difference between masculine and feminine approaches to sellingHow your energy and self-belief directly influence your sales successWhy alignment matters more than persuasionPractical ways to make selling feel natural, joyful, and genuinely supportive
Whether you're a coach, service provider, creative entrepreneur, or simply someone who wants to share your work with more confidence, this conversation will help you reframe sales as an act of service rather than pressure.
Because when you believe in yourself and what you offer, selling becomes less about convincing—and more about inviting the right people into the transformation you know is possible.
About Emily:
Meet Emily Elliot — Sales Confidence Coach and co-founder of the WAVE Mastermind.
Emily’s career hasn’t followed a straight line — it has followed curiosity, courage, and a refusal to settle. Emily started her career in marketing and public relations in the beauty industry, hosting events for top magazine editors at a young age. She worked both client and agency side for a number of top known brands, mastering the art of messaging, connection, and influence.
She then took a brave leap and switched gears to become a Naturopathic Doctor. A few years into this journey, the alignment still wasn’t there. With another big dose of courage, she waved good bye to her doctor license and kicked off her coaching business, focused on women’s empowerment and community building. This time, the shoe really fit and she thrives in this world today.
She is a TEDx speaker on the topic of “Is it Time to Quit” and has spoken on stages about burnout recovery. She hosts the podcast “The peaceful Mama leads” as a space for mothers and business owners to feel integrated, clear and peaceful as they build families and businesses side by side.
Today, she helps women build unapologetic confidence in sales, speak with authority, and create businesses that actually support their lives — not drain them.
Off the clock, she’s Mama to Koah + Summer, wife to Blake, and forever dreaming of her next trip back to Bali. Powered mostly by coffee and good playlists, you’ll usually find her choosing dancing as her favourite form of exercise.
Where to find Emily? https://www.emilyelliot.ca/
Instagram: @itsemilyelliot
Thanks to Jillian Leslie for interviewing me :)