Anna Wallack - The Misha & Puff Founder & Childrenswear Veteran On 15 Years In Business, Raising Tweens & Teens, & Her Biggest Life Lessons

Anna Wallack is the founder of Misha & Puff — a cult-followed knitwear brand for children and women, known for its inventive color combinations and vintage-inspired styles.

An artist and knitter from an early age, Anna was inspired to start Misha & Puff while on maternity leave with her first child, Nadav, and getting compliments on her son’s hand-knitted ensembles.   

The company’s reputation grew fast — both across the U.S. and Asia. Today, 15 years later, Misha & Puff has a global footprint, offices in the U.S. and Peru (where many of the garments are made), and dozens of employees. 

In today’s conversation, Anna talks about growing up in Massachusetts with encouraging hippie parents, the biggest business and life lessons she’s learned with Misha & Puff, the triumphs and challenges of raising tweens and teens, and the importance of seeing your children for exactly who they are.

Follow Anna at @anna_mishaandpuff and @misha_and_puff.

Today’s episode is brought to you by Blue Apron and Ritual.

Visit blueapron.com and use code MOTHER for 35% off your first 3 orders — plus free shipping!

Head to ritual.com/mothermag and enjoy 25% off your order.

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For more stories about motherhood and so much more, visit mothermag.com and follow @mothermag on Instagram.

For more on Anna’s inspiring story, check out these resources:

MOTHER (Article)
Misha & Puff (Site)
Mother Essentials (Article)
Collage Creative (Podcast)
Mama Owl (Article)

The MOTHER Podcast is produced by Em Roberts and Ali Alquiza.