The video content you actually need and how to make it w/ Callahan O'Brien | IMC Live

Callahan O'Brien, video marketing specialist at Roundtable Learning, joins the collective to speak on where industrial marketers should start with video, when a high-production shoot is worthwhile, and how to get a month of content out of a single day of filming.

This episode was recorded live on IMC Live, October 1, 2026, with hosts Allen Fennewald and Sydney Jones.