The Knowledge Project

Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. Rory is the world’s leading advertising strategist. He spent almost four decades as Ogilvy studying why people behave the way they do and how to change that behavior.He explains why contrast drives choices and efficiency often destroys value, and how...

How do you get ordinary people to achieve extraordinary results?Mary Kay Ash built a two-billion-dollar company by solving that specific problem.After watching men she trained get promoted above her for double the salary, she quit to build a company based on a radical idea: meritocracy.This episode breaks down how she did it. You’ll learn her twenty-three leadership lessons, why pink Cadillacs...

Top Performance Coach Jim Murphy reveals how to eliminate fear, master pressure, and unlock elite performance.Jim spent 5 years writing Inner Excellence, the mental toughness manual that shot from obscurity to #1 New York Times bestseller overnight when star athlete A.J. Brown was caught reading it on the sidelines of a NFL playoff game.A personal coach to professional baseball players and...

Charlie Munger spent his life studying one question: why do smart people make bad decisions?In his legendary talk The Psychology of Human Misjudgement, Munger outlined 25 psychological tendencies that quietly distort how we think.From incentives and social proof to denial, envy, and authority bias, you’ll learn how these hidden tendencies shape behavior and how to build the mental defenses that...

Restauranteur Ron Shaich reveals how he built the fast casual industry, scale a business, and spot the trends before they happen. Ron Shaich is an entrepreneur and investor. He was the founder and former CEO of Panera Bread and Au Bon Pain, generating 25% annualized returns and helping define the fast casual restaurant segment. Now he's the chairman of CAVA (NYSE: CAVA). He is the author of Know...

Steve Wozniak is the engineer who built Apple. Then he did something Silicon Valley still doesn't understand: he gave millions of his own money away to early employees, walked away from power, and refused to play the game everyone else was playing.While HP rejected his design and competitors built walled gardens, Wozniak's philosophy of open architecture, the very one a young Steve Jobs fought...

Anthony Scilipoti is one of the sharpest minds in investing. He's the President and CEO of Veritas Group of Companies.He called the collapses of both Valeant Pharmaceuticals and Nortel before they happened, and now he has some thoughts on AI.We talk about asking better questions, reading the fine print, the role of short selling, and what it means to be wrong. We explore why AI gives you...

The incredible story of Jim Clayton and the counterintuitive strategies he used to build Clayton Homes into a juggernaut. When the bank forced him into bankruptcy at 27, they literally seized everything, including his accountant’s calculator.He started over and rebuilt following an unconventional playbook. He refused bad loans, vertically integrated everything, and played relentless offense...

Warren Buffett called Tracy Britt Cool his “fireman” due to her reputation at Berkshire Hathaway for turning around struggling businesses. Today, Britt Cool is the co-founder of Kanbrick, where she applies her knowledge to the middle market. In this episode, you’ll learn how she went from writing a cold letter to Buffett to being sent in to fix struggling Berkshire subsidiaries, how to evaluate...

Hetty Green was the richest woman you've never heard of.In the late 1800s, she built a fortune worth billions today in a world designed to stop her. Women couldn't vote, couldn't own property in most states, and were banned from the New York Stock Exchange floor entirely.She was a force that couldn't be stopped. She bought entire towns, crushed railroad barons, and became the lender of last...