The Knowledge Catalyst
The Knowledge Catalyst
Dr. Orlando

The Knowledge Catalyst

Software How-ToManagement & MarketingTrainingEnglish

The Knowledge Catalyst is focused on help business owners and entrepreneurs accelerate growth using knowledge as a strategic asset. Our focus is on uncovering hidden knowledge insights businesses can use to increase profitability.

Customer Journey Maps: Understanding The Path From Awareness Thru Purchase To Increase Sales | Ep. 7
11 March 2022

Customer Journey Maps: Understanding The Path From Awareness Thru Purchase To Increase Sales | Ep. 7

Episode SummaryHave you considered being your own customer? What I mean is look at your business from the perspective of a customer. For example, if you sell your products online and notice your cart abandonment rate is high. Or perhaps, you have a retail store with substantial foot traffic, but the end of day sales are lower than expected. Another scenario could be that you have a high...
Press Releases: How To Increase Brand Awareness For Your Business | Ep. 5
18 August 2021

Press Releases: How To Increase Brand Awareness For Your Business | Ep. 5

Episode SummaryDo you want your brand to grow and have name recognition like some of the most iconic brands? I'm referring to those brands where you may see a logo or hear a sound, and you instantly know the company's name. If you want to be like them, you can use an "old school" marketing tool that is very effective but rarely used by most business owners and entrepreneurs. Press releases are an...
Customer Experience: Tips on How To Delight Your Customers To Impove Branding | Ep. 6
18 August 2021

Customer Experience: Tips on How To Delight Your Customers To Impove Branding | Ep. 6

Episode SummaryHave you ever seen customer surveys on a website asking this simple question? On a scale from 0 to 10, how likely are you to recommend our company to a friend or colleague?" This is essentially a customer feedback question to determine how loyal a customer is to their brand. Research by a financial services company found that 86% of their loyal customers are willing to pay more for...