
08 October 2025
Fintech Built for Saudi, Connected to the World
The Issuer Academy: Innovate. Scale. Impact
About
In this episode of The Issuer Academy podcast, host Merusha Naidu is joined by Bassam Aleidy, CEO of Enjaz, Ibrahim Farag, Chief Product and Growth Officer at Enjaz, and Jeff Parker, CEO of Paymentology. Together, they dive into how Saudi Arabia is revolutionizing digital payments, with 79% of retail transactions now being cashless, and examine how companies like Enjaz are building innovative solutions that are “Built for Saudi, Connected to the World.”