Fintech Built for Saudi, Connected to the World
08 October 2025

Fintech Built for Saudi, Connected to the World

The Issuer Academy: Innovate. Scale. Impact

About
In this episode of The Issuer Academy podcast, host Merusha Naidu is joined by Bassam Aleidy, CEO of Enjaz, Ibrahim Farag, Chief Product and Growth Officer at Enjaz, and Jeff Parker, CEO of Paymentology. Together, they dive into how Saudi Arabia is revolutionizing digital payments, with 79% of retail transactions now being cashless, and examine how companies like Enjaz are building innovative solutions that are “Built for Saudi, Connected to the World.”