22 May 2026
Episode 111: Why You Still Can't Charge More: Impostor Syndrome, Trauma & the Hidden Beliefs Running Your Business
The Impostor Syndrome Terminator®
About
You've worked on your pricing and offers. You know the value you deliver. And you still can't make yourself charge more.
In this episode I break down the three hidden reasons why, and none of them are about strategy.
- We go into the subconscious fear of not delivering results rooted in childhood trauma,
- the comparison trap that keeps you pricing yourself as a student when you're already a teacher,
- and the identity conflict that makes charging what you're worth feel like a betrayal of who you are.
Including a real RTT client case study that will make you rethink everything you thought you knew about your money blocks.
If you've ever thought "who am I to charge that much?" this one is for you.