StrawberryFrog's Chairman & CEO: Seamless succession – Scott Goodson & Steve Scutellaro

Today’s guests are Strawberry Frog’s Founder and Chairman Scott Goodson and new CEO Steve Scutellaro. They discuss leadership succession, agency differentiation and staying relevant after nearly three decades in business.

Scott reflects on finding a successor who can build on the agency’s legacy without being constrained by it, while Steve shares how he’s aligning people, culture and capabilities for the next chapter.

Together they explore Strawberry Frog’s distinctive approach to building ‘movements’, turning communities into active participants, and their views on connecting creativity to measurable business outcomes.

Covering leadership, talent models, AI and pricing models, this is a candid snapshot of an established agency upgrading itself amidst huge disruption.

HIGHLIGHTS:

[04:18] Reputation behind the legacy

[09:14] The pilot and controller

[11:42] Frogs vs dinosaurs

[17:02] Movement as a differentiator

[23:10] Results over creative

[26:59] Understanding communities

[34:25] You don't need an army

[36:33] Outcomes-based pricing

[38:26] Building AI practitioners

MORE ABOUT SCOTT AND STEVE:

LinkedIn (Scott): linkedin.com/in/scottgoodson

LinkedIn (Steve): linkedin.com/in/steve-scutellaro

Website: strawberryfrog.com

HOST SOCIALS:

LinkedIn: linkedin.com/in/robinbonn

Twitter: twitter.com/robonn

MORE ABOUT CO:DEFINERY:

Website: codefinery.com

Book: Market of One

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