Lighthouse Creative’s Co-Founder: Optimising for vibes – Sam Slaughter

Today’s guest is Sam Slaughter, Co-Founder of Lighthouse Creative, the employee-owned agency choosing happiness over relentless growth.

After being fired from his own tech startup, Sam and his co-founder set out to build something different. No investors, no pressure to sell and no obsession with numbers. Instead, they made employee happiness their primary KPI.

Sam explains how employee ownership and a real willingness to walk away from the wrong clients have translated that philosophy into a thriving business with healthy commercials.

He also challenges the idea of work as the source of creative fulfillment, arguing that a healthy agency leaves room for passions beyond the office.

This is a refreshing perspective on success, where the people truly matter as much as the business itself.

HIGHLIGHTS:

[02:24] Fired from his own startup

[06:00] Happiness as the KPI

[15:40] Client fit checklist

[19:18] Backing the team

[23:34] Empathy before judgement

[29:54] Embracing side hustles

[33:19] Working smarter

[36:03] Growth without layoffs

MORE ABOUT SAM:

LinkedIn: linkedin.com/in/samslaughter

Website: lhchq.com

HOST SOCIALS:

LinkedIn: linkedin.com/in/robinbonn

Twitter: twitter.com/robonn

MORE ABOUT CO:DEFINERY:

Website: codefinery.com

Book: Market of One

Mentioned in this episode:

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