Neurodivergent Marketing

Neurodivergent Marketing is a real-talk conversation with Myriam Martinez for neurodivergent entrepreneurs who want marketing that fits their nervous system. We unpack why masking turns marketing into performance and how overload and pace create the real friction.

We name the trust breakers (pain-poking, fake "live" webinars, countdown panic) and offer humane swaps: "signpost" instead of lead magnet, "people who clicked" instead of conversions, and publishing prices, totals, and time needs before any call. Expect consent-led sales calls, boundaries as care, and Neurodivergent strengths—detail, patterning, honesty, creativity—as positioning superpowers so people can choose with bodily safety, time, and agency.

The outcome: a sustainable, sovereign, and humane way to market.

In this episode we discussed:

How many of us discover neurodivergence through our families and feel relief naming it. Why masking in life makes "performing" in marketing extra exhausting. That overload and pace are the core friction—not a mindset issue. How old marketing norms (pain-poking, fake "live" webinars, countdown panic) violate trust. Reframing jargon into human words: "lead magnet" → "signpost," "conversions" → "people who clicked." Why transparency matters: publish prices, totals, and time needs before any call. How ND strengths—detail, patterning, honesty, creativity—become positioning superpowers. That buyers need bodily safety, time, and agency to choose. Why consent-led sales calls beat scripts and simulation. Boundaries as care: limited meetings, clear hours, recovery time after stimulation. Embracing your wiring (not fixing it) reduces anxiety and increases sustainability. A hopeful future: a rising generation that won't tolerate manipulation and leads with sovereignty.

Watch this episode on YouTube

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Speaker 0: miriam, it's good to have you back. welcome to the humane marketing podcast.

Speaker 1: sarah, i'm so happy to be back on your podcast.

Speaker 0: back in my house. right? we just yes. it's just like having a conversation in my house. yes.

Speaker 1: yes. exactly.

Speaker 0: yeah. so you've been on the show before, but this time we decided to talk about neurodivergent marketing, which is something that i'm super excited about and especially to talk about it with you, um, because you went through this own little transformation and awakening or how would you call it? yeah.

Speaker 1: i mean, it's an awakening or rediscovery, you know, in a way of who i am, who i really am at my core, and how that impacts everything that i do.

Speaker 0: yeah. yeah. because we, uh, worked together a few years back. and back then, it was very much focused on women and well-being, the work that you were doing. and so tell us a little bit how that has changed over the most recent months, year.

Speaker 1: yeah. so like most adults, it started with my kids' diagnoses of adhd and becoming more curious about it. you know, i'm a therapist, so i i'm i always understood the diagnosis. you know, i understood it in that way, maybe, like, in a more removed way. but once it was in my home, you know, and i was really living with it, i obviously became much more curious about it. you know? and then it turns out that, you know, my husband is adhd, and it's like, oh, look at them. they're like two peas in a pod. you know? um, and so i started doing more training around this because i wanted to be more supportive for people around this. and quickly, i started to see some traits, you know, show up for me. and for me, it's a really interesting cross between autism and adhd, which there's a term that's floating around out there called adhd. and that's not a diagnosis. right? but it just reflects that there's this cross between these two worlds sometimes. and, you know, we're learning all the time about neurodivergence, you know, and how it shows up and it's so different for everybody.

Speaker 0: yeah. yeah. thanks for sharing your story. and it kinda went very similarly for me. like for the longest time, we, you know, didn't know, uh, what my son was experiencing. and for i first thought, well, introvert like, back in the days, we just talked about introverts, extroverts. yep. and then all of a sudden this term hsp came up and i discovered, oh, i'm a highly sensitive person. and so i thought, oh, that's probably what he is as well. and and and then, you know, as it kept as we kept discovering more and, you know, thank god we have so much information out there now and youtube videos and all of that. it's it's so helpful. i don't know. well, i guess that's a big reason why back in the days it wasn't discovered. right? i'm pretty sure my dad is autistic, but how would he have known if if there wasn't that much content out there and diagnosis? and and so, yeah, learning it about my son that he's on the spectrum and then pretty sure my husband is too. and and so just, yeah, finding out more and more and and then working with clients who have adhd or, um, you know, our hsps, neurodivergency. and so i think i couldn't think of a better person than you to have this conversation around marketing because that's really what we worked on together as well. and, like, just i remember your expression of frustration around this thing that we call marketing and and how it just, like, your brain was, like, going against it and you're like, no.

Speaker 1: in all the ways. yeah. i could not process it.

Speaker 0: yeah. exactly. so if we if you maybe think back to that time, but then also just to generalize, what do you think like, why is marketing the old way of marketing? right? why is that so counterintuitive for, uh, people on the neurodivergent spectrum? why do they react like you did? whereas, like, i just don't get it. why would we do this like that?

Speaker 1: right. right. no. exactly. um, it's it's multilayered. right? because when we're talking about neurodivergence, we're talking about a variety of different disorders and diagnoses. right? so that could include autism, adhd, dyslexia, dyscalculia, which is, you know, having a hard time with numbers or number concepts, dyspraxia, which is having a lot of uncoordination in your body, right, tourette's. i mean, there's such a list that falls under neurodivergence. so when we talk about these generals, i wanna make sure that i put that disclaimer out there that it's not necessarily applicable to everybody under that umbrella. but that in general, really what it comes down to is sensory overload. like, it's just too much. it's too and and then pace. it's too fast. it's too fast moving. we can't process. i mean, which which is how i started this conversation. right? i was like, i can't process this. it was too much. it was too much. you know? and what's hard when you are experiencing neurodivergence, but you don't know that that's what's happening is that you're comparing yourself to the neurotypical world, which is looking at you like, what's the big deal? yeah. i don't understand what your problem is.

Speaker 0: mhmm.

Speaker 1: right? and so i really struggled with my self esteem around my business, for myself. like, can i even do this? because i can't do these things. i'm having a hard time. it's you know? and then you have people telling you it's a mindset issue. you know? and it's like, no. i literally can't understand this concept. right? so it's so much of it is that sensory piece, like i said, and just it's too fast and short deadlines and pressure. and it's just not something that works with the neurodivergent nervous system. we're much more sensitive than that.

Speaker 0: yeah. yeah. and what i experience also from, you know, when i hear back from clients is is this authenticity piece. so as we know, uh, there's a lot of masking that needs to happen for or not needs to, but is happening for neurodivergent peoples in order to fit in. right?

Speaker 1: it's part of survival.

Speaker 0: and yeah. exactly. and so and so it almost seems like, well, they have to wear this mask all the time to survive, to fit in. and so they are kind of, like, revolting against having to wear this mask as well in the marketing field and in the business field. it's just, like, so exhausting to to do that.

Speaker 1: it's so exhausting. yeah. absolutely. and and i do think that it it's it's 10 times more exhausting when you don't know what's going on. you know? so a lot of the work that i do with adults, right, is help them see that they are probably under this umbrella. right? and we start looking at some of their behaviors, right, and their patterns. and then quickly together, we can identify, oh, yeah. it looks like maybe you're adhd or it looks like maybe you fall under autism or, you know, whatever it is. or maybe there's more than one thing going on, you know, adhd with dyslexia. right? dyscalculia is something that's, you know, relatively new in terms of, um, of a term that's used out there. right? and for me personally, i mean, i think i i'm a i i might have cried when i heard that term. you know? it was like, oh, right. so it's not that i'm dumb. it's not that i'm not a, quote, unquote, math person. like, my brain literally has a hard time processing numbers and number concepts just like a dyslexic can't see letters in the right form. it's the same.

Speaker 0: yeah. and here we are, you know, in marketing, keep telling people to not the numbers so much, but the the content i'm thinking of, like, keep creating all this content. well, you know, uh, if you have dyslexia, writing and reading is definitely not part of the things that you enjoy doing. and so, again, if you compare yourself to the neurotypical people, you're you start to think, well, what's wrong with me? how can i how can how come i can't do this?

Speaker 1: that's right. and then that really interferes. right? you can see how then that really starts to interfere. yeah. 100%. and for me, in marketing, there's always a lot of talk about budget.

Speaker 0: mhmm.

Speaker 1: yeah. and then just the word sends my nervous system into a state, you know. and if you start talking to me about budgets or asking me or start talk throwing any kind of numbers at me in any way, my brain will just completely shut down.

Speaker 0: yeah. yeah. yeah.

Speaker 1: it just won't it just won't let it in, and you'll probably see a really blank look come across my face.

Speaker 0: yeah. but just or or even, like, conversion rates. right? how does that make you feel?

Speaker 1: so scary. so scary.

Speaker 0: yeah. it's all these metrics, like the the linear linear and kind of like

Speaker 1: yeah. that's really, really

Speaker 0: masculine way of of doing marketing was all based on on numbers and conversions and

Speaker 1: right.

Speaker 0: yeah. roi is another one of those terms. you're like, uh.

Speaker 1: yeah.

Speaker 0: yeah. totally. and if

Speaker 1: i hadn't discovered this, i i might have given up. i might have just said, i guess this isn't for me.

Speaker 0: yeah.

Speaker 1: or or i guess i'm just i can't do it or i'm not good at it.

Speaker 0: yeah.

Speaker 1: right?

Speaker 0: so so let's turn it around then. like yes. what kind of, you know, strengths do neurodivergent people have and can bring to this idea of business building and and marketing and and connecting and communicating, really, because that's what we're talking about.

Speaker 1: yeah. i know. i love this part. this part gets me really excited, you know. but i think that, you know, again, a little mini disclaimer is that sometimes the strengths are, like, they're double edged swords. sometimes they also create stress. you know? so for example, one thing that, um, neurodivergence bring is a lot of, um, focus on detail.

Speaker 0: mhmm. yeah.

Speaker 1: right? and pattern recognition.

Speaker 0: mhmm.

Speaker 1: and being able to take that information and then create a concept. you know? um, and that's amazing. that's an amazing skill, you know, when it's applied well. and and then we might focus too much on a detail. right? or go

Speaker 0: down a little bit. to procrastination as well because it needs to be perfect into every detail.

Speaker 1: yeah. and, you know, i wanna i wanna separate those two things because perfectionism is more under the category of anxiety. mhmm. right? and so when we're dealing with, um, neurodivergence, we we are also experiencing things like anxiety. so it becomes much more challenging, right, when we're dealing with these multiple layers at the same time. you know? but i do think that if we can keep looking at the at what the strengths are in this, you know, like, really deep focus. right? directness and honesty. you know? we don't really like small talk or anything that's not deep, essentially. right? and we'd have a hard time not being honest.

Speaker 0: yeah.

Speaker 1: you know? it really becomes a moral dilemma. and so that's those are things that i think are really beautiful about, um, people under the narrow neurodivergent umbrella. right? there's also the creativity

Speaker 0: mhmm.

Speaker 1: and out of the box thinking.

Speaker 0: yeah. very much so. mhmm. and i think that's what you really played into it. right? it's like because you have that creative part of yourself and you've figured out how do i bring that to my marketing. i remember back in the days when you used to follow, you know, the these, um, kind of templates of creating canva visuals. yeah. it just all looks the same. let's be honest. right?

Speaker 1: yeah. yeah.

Speaker 0: and then all of a sudden you started to bring in your art and, you know, more of your pictures and you could tell, wow, she's really having fun with this. and that's the that's the creative side. um, yeah. so much

Speaker 1: so for me, i have to change some of the terms. right? and and it kinda maybe speaks to, like, how we market to neurodivergent folk. you know? because if you use the word conversion rate, then my heart rate goes up, and i'm gonna have a shutdown. right? but if you say, how many people, right, or this many people clicked on your site, and then this is what happened after that, then i got it. i can totally follow that pattern. right? so it's again, sometimes the wording, sometimes, uh, too much of a relationship to mathematical concepts or overwhelm, overload. right? that kind of a thing.

Speaker 0: basically, concepts that society accepted as being marketing concepts and ideas.

Speaker 1: mhmm.

Speaker 0: and that you are like, who said that was a concept? like, explain it to me what that means in in, like, full sentences.

Speaker 1: yeah. which is very much a lot in the autism range. yeah. you know, like, we really want to know the detail. how did we get there? i really wanna understand the the process. right. right. and then i can really integrate the information.

Speaker 0: right. yeah. i get it. yeah. yeah. what i noticed myself doing a lot, um, on the blog is taking some of these old paradigm terms, uh, from marketing, like lead magnet. right? most people have heard of lead magnets. but what does that even mean? like, it's such a weird kind of term where we're sucking people in with a magnet. and so turning that into signposts where we are guiding people to to make a a buying decision, for example, or to come into our world. but i find that i need to use the old word and then juxtaposition it to the new words so that, you know, i can help make that that journey over the bridge, like, to to help people understand, yeah, this is maybe what you've heard, but it doesn't feel good. and so here's an alternative. here's a different word for it.

Speaker 1: mhmm. mhmm.

Speaker 0: so, uh, i i hear from you that that's helpful. right? like, coming up with new language around marketing that what and then prompts our nervous system as well.

Speaker 1: that's right. and so much of the self care is, like, being able to notice that something does create agitation for you. right? and rather than question it or put yourself down for it, it's like, okay. it's just that my nervous system is not liking this for some reason. let's see what what i can do about that. right?

Speaker 0: right.

Speaker 1: yeah.

Speaker 0: yeah. like, what other things that you have experienced in in business? like, let's think about sales, for example, uh, where you feel like there's been a certain norm. again, these norms. right? that, uh, neurodivergent people are like, i don't get these norms. like but there are some kind of norms. like, let's take a a sales call, uh, that feels very scripted, uh, where you are on the call and you you can cut you've like, what my son always says, he's like, feels like we're in a simulation. not necessarily in a sales call, but i'm sure he would say that if the person just kinda goes blah blah blah through the sales script. and you're like, is he even talking to me? like, is this is this for real? like yeah.

Speaker 1: do you

Speaker 0: have any other kind of business concept things that you feel like, yeah, that's just not for neurodivergent people.

Speaker 1: oh, yeah. i mean, let's start with the scarcity countdowns.

Speaker 0: uh, yeah. yeah.

Speaker 1: right? what my body does with that is it shuts down.

Speaker 0: creates so much anxiety. right?

Speaker 1: yeah. absolutely. you know? and for some people, it it it will work, so to speak, you know, quote, unquote. it will create such stress in someone that they'll that they'll buy the the coaching package or, you know, whatever it is. but that's kinda icky. right? and it's the opposite of humane marketing. so that those kinds of things, you know, are not for the neurodivergent. i don't think they're for anybody, but that's my personal opinion. you know? yeah.

Speaker 0: my opinion too.

Speaker 1: that's why we're here. yeah. right?

Speaker 0: another example that comes to mind i don't know if that is still happening, uh, out there. but back in the days, they would have these webinars, huge webinars with tons of people only in the chat. and then they would pretend it's live where it's actually not live. and i would, like, wanted to scream and say,

Speaker 1: can't you

Speaker 0: guys see that it's not live? like, we know. we're not stupid. we're we know this is not live. yeah. and and yeah. like, i i really just think the bs, uh, meter for neurodivergent people is is, you know, on a different level.

Speaker 1: tolerance for it.

Speaker 0: zero tolerance for

Speaker 1: for and we can smell it from a mile away.

Speaker 0: yeah. yeah. you know? and there's that transparency and truth telling. right?

Speaker 1: yeah. 100%.

Speaker 0: 100%.

Speaker 1: and so i think that for, uh, neurodivergent folks, like, when they're in business and they're trying to, you know, work on their marketing and their sales, everything about their business just needs to feel safe, you know, in their body. and if it feels a little icky or if it's there's something there, it's like it's really an an invitation to pause and check out what that might be about because you might be going down the path that is not gonna work for you.

Speaker 0: yeah. mhmm. like, right now, we were talking about from the marketing perspective, and then there's also from the buying perspective. and that's what you were addressing. it's like, how do i want to buy? how that how does it how should it feel in my body, uh, to to want to buy something and make a, you know, a a buying decision? i think what we're addressing is obviously the healed neurodivergent person. and what i'm seeing out there is is kind of this manipulation of the not of the non healed neurodivergent people where there's even more stress applied. and you you kind of mentioned that as well. right? and so they're buying out of anxiety.

Speaker 1: that's right.

Speaker 0: um, but then if you are the healed neurodivergent person, how how is that an integrity with what you're actually selling? right? yeah.

Speaker 1: uh, to be honest, i don't even know what that means because neurodivergence is not something you heal or fix.

Speaker 0: true. um, i guess it's just knowing having looked at it. like, would you say that someone who knows so whether it's an official diagnosis or just, you know, having looked at it more deeply, are they more able to deal with this anxiety because they

Speaker 1: i mean, it's very it's often very relieving for people. i mean, especially for the adults i work with. right? because most of us have grown up thinking that we're we're not smart or not good enough or, you know, we're dumb at math or, you know, whatever it is. like, all these stories because you were not operating in the same way as other people. so oftentimes, when i work with clients and we move into this looks like a possible diagnosis for you, there's a lot of relief. there's a lot of like, oh, is that why that was so hard? or is that why i couldn't read? or is that why math is hard? or is that why socializing exhausts me? or, you know, whatever it is, it's like it becomes like this unraveling. right? and there's a lot of, you know, there's emotion to that. there's grief and, you know, that kind of a thing. but, you know, once you really embrace, like, this is who i am and you learn to work with your particular flavor, right, of neurodivergence, i i think that you can be very successful at just about anything. i don't, you know, i don't see why i should stand in your way.

Speaker 0: and i guess that's what i meant by healed. you know? you just, like, learn who you truly are. and i think that's when you start to say no even more to the things that are not aligned with you. where before, like, what i'm seeing with my son, it's like, well, the pressure from the neuro normal side of the world is so hard that, you know, there's there's more push to know to just have to do what everybody else is doing, and then the anxiety, of course, goes up. and so if if i take this to the marketing thing, it's like, if you have not yet figured out truly who you are and and, you know, really stand with with that, then there's a big risk that you are feeling this anxiety every time you're being sold to or have to market. mhmm. so i guess that's where that pivot is. it's like, no. i'm not taking it anymore. i'm doing marketing my way, or i'm not buying from people who are trying to manipulate me and, you know, push me into scarcity and stuff thing things like that.

Speaker 1: absolutely. manipulate me in any way. you know? i mean, one of the things that in general is kinda scary about the coaching world specifically is that it's it's so much based on pain point marketing, you know, and tapping into people's anxiety or stress or whatever it is that's going on and offering some kind of quick fix.

Speaker 0: you know?

Speaker 1: and it's like it's so unethical when it's so wrong because that's not the way human beings work.

Speaker 0: no. yeah. totally.

Speaker 1: no? yeah.

Speaker 0: yeah. talking about this this coaching world, um, and and these pain points, that's another one of these words that need a a reframe. right?

Speaker 1: absolutely.

Speaker 0: because, yeah, that's what the old marketing is based on. it's like, let's make the pain points so bad. uh, you know, let's make you feel so shitty that you have to buy my solution. yeah.

Speaker 1: it's like it's like it's like pouncing on a little innocent animal or something. you know, that's how how it feels for me. yeah. you know? yeah. no. absolutely not. terrible.

Speaker 0: another thing is the the pricing, uh, discussion. yeah. and i think there is also this really need for transparency. can you speak to that?

Speaker 1: 100%. that is absolutely necessary. you know, it's kinda what i was saying before even for myself. it's like, i want to know all of the data.

Speaker 0: yeah.

Speaker 1: and i want to know that, like, for myself on my own terms so that i can process it on my own. right? so if somebody doesn't have any pricing on their website, i will likely not work with them.

Speaker 0: mhmm. yeah.

Speaker 1: because i need that information upfront. otherwise, i will feel a little anxiety maybe, you know, about the possibility that if i get on a call with you, you might do some of these unethical things or things that just don't work for me and my body. right? like, now you're gonna talk about pricing, and now i have to do it right now, and i'm gonna get all anxious and

Speaker 0: no. yeah.

Speaker 1: i'm i'm very clear about that part. so, yes, for i think for neurodivergent folks, we want we want all of the information, as much information as you can give us, and then we can make our decision.

Speaker 0: yeah. and give me time to make this.

Speaker 1: need time. that's right. i don't need pressure. none of that will work.

Speaker 0: yeah. yeah. yeah.

Speaker 1: none of that will work.

Speaker 0: yeah. in in a way, to me, neurodivergent people are, like, super smart, very conscious human beings. and the old way of marketing is taking people for stupid, really. it's like, oh, i can, you know, trick and sleaze you and you will never notice what i'm doing. and neurodivergent people are like, no, i'm not having this at all.

Speaker 1: yeah. yeah. yeah. that book is awesome. it's a superpower.

Speaker 0: yeah, it really is. and in a way, you know, there's to me, there's no surprise that we're seeing more and more neurodivergency because we're really heading into this time of of of sovereignty of each individual being very, very individual, very authentic and very sovereign and and like showing up with that sovereignty and and, yeah, being able to make our own decisions, not just for buying stuff, but for for everything. and i think that's a very yeah. it's a beautiful vision of the world to to think of humans like that.

Speaker 1: mhmm. no. i agree. meeting each other on that place. right?

Speaker 0: yeah, exactly. and having sales conversations in that kind of, um, yeah, with with that basis is a completely different thing than, like i, uh, mentioned before where, you know, i just read a script and don't even care, you know, if we've talked before or whatever. so right. it's just

Speaker 1: or i look at you like dollar signs.

Speaker 0: oh, yeah. yeah. that's another one. right?

Speaker 1: and it's like, i i can't i can't do that.

Speaker 0: yeah. yeah.

Speaker 1: i just, like, i physically can't do that. i have to look at you as a person, you know, and and just show you what i have and then give you that agency, you know, to decide whether this is the right fit for you.

Speaker 0: yeah. mhmm. yeah. sovereignty, agency, beautiful words.

Speaker 1: mhmm. yes. yeah. so no pressure, you know, from me.

Speaker 0: yeah. what about, you know, other boundaries that you have learned to set for yourself as an entrepreneur, as a marketer, maybe, but but just, yeah, finding that inner peace and being being able to keep showing up without anxiety?

Speaker 1: yeah. well, i mean, i think that it could kinda goes back to what i was saying before. right? that to me, the word that comes up is embrace. right? it's not fixed. it's embrace. embrace that this is how your nervous system is wired. right? this is how you were born, and this is how you operate in the world. right? because when we resist, right, it creates tension and stress and anxiety. and i know that's not easy and it takes time, but i think that that's, you know, step one is accept that this is who you are. right? except that, you know, for me, it's like, oh, i don't really want a lot of loud noises or i have to be careful about how much time i spend in group environments or, you know, how much time am i spending in front of my computer or how much time am i spending outside. it's like all of these things around my sensory stuff, my particular version of it and what that looks like for me. but i think that having a lot of boundaries is really important because we need so much more time to recover yeah. of things.

Speaker 0: yeah. yeah.

Speaker 1: mhmm. and giving yourself permission to do that. this this is literally a physical thing that is happening to you. and if you push your body past that, that typically doesn't go well. creates more stress. you know?

Speaker 0: exactly. it's creating that spaciousness, uh, for you to be human because you are, yeah, a unique human being who has unique needs. yeah. and that's the whole

Speaker 1: and you yeah. and you are the only one that can decide, like, what your level of care needs to be. yeah. you're the only one convinced by that. you know? what are your office hours? when do you respond? you know? what are your boundaries with people in your business? what are your boundaries with yourself?

Speaker 0: yeah. it actually starts with yourself because otherwise, you're not walking your dog.

Speaker 1: right? exactly. exactly. but i think that's the best way that we can, you know, take care of ourselves. and and sometimes we have to, you know, kinda like what your son was saying, it's really hard because sometimes we have to explain these things to people. you know? like, because somebody might look at me and go, but what's the big deal about another evening meeting this week?

Speaker 0: yeah. i get that all the time.

Speaker 1: yeah. and it's like, well, basically, my head feels like it's gonna explode.

Speaker 0: yeah.

Speaker 1: so that's a no for me.

Speaker 0: yeah.

Speaker 1: right? in my body, i do not feel the capacity, the energy at all to do it. yeah. and i will pay a consequence for that. i might, like, be out for a couple days just laying laying around, staring at a wall or something. mhmm. mhmm. just to recover. like, less of, uh, decreasing my stimulation just to be able to recover from overdoing, overstimulating myself. yeah.

Speaker 0: let's wrap up with something like positive, a positive outlook on how yeah. the world would look differently if we had all this humane marketing led by neurodivergent people.

Speaker 1: that sounds great. businesses according

Speaker 0: to the new rules by neurodivergent people. that would not feel look like.

Speaker 1: uh, that just makes my heart sore, you know, just to imagine that, you know, because if sensitive people around the world right? and if if our skill set of thinking things through slowing down, you know, really taking the time to make a decision, you know, an informed decision that's rooted in, like, how it feels for you, like, my goodness. the the the possibilities are endless of how the world could change.

Speaker 0: it's so different. right?

Speaker 1: and i do think that, you know, what gives me hope, you know, in the present is that this next generation of kids and young people have all of this information at their disposal. so my hope, right, is that this generation can grow up not feeling like they're dumb or like there's something wrong with them, that they'll just own that as part of who they are from the very beginning. right? which is the opposite of what i see with so many adults.

Speaker 0: you know?

Speaker 1: so many of the adults i work with, and we're talking ceos. we're talking big people that are like, oh my goodness. is this what's been going on all this time? you know? but they grew up feeling less than or feeling like they had to mask or feeling like they had to work 10 times harder than everybody else, you know, push themselves. you know? that's just thing. and and they're really feeling the consequence of that

Speaker 0: yeah.

Speaker 1: in their bodies, in their lives.

Speaker 0: mhmm.

Speaker 1: so that's one thing that gives me hope, you know, is that this new generation, it's like, wow. you guys have all of that in your little hands. that's amazing.

Speaker 0: yeah. and, also, like, they're just not having it. they're like they look at us, see what we created, and they're like, i'm not having that, that, that.

Speaker 1: so why would i do that?

Speaker 0: yeah. yeah. like you said, that that gives us lots of hope. yeah.

Speaker 1: because there's much more permission.

Speaker 0: yeah. yeah. well, i think we need to continue this conversation in episode two around just kinda like today, we talked a lot about marketing. maybe we can just talk about entrepreneurship for neurodivergent people because there's a lot of, um, people out there who are, you know, really bringing these new concepts, new ideas. and i think it'd be interesting to continue the conversation.

Speaker 1: i think it's actually a really important conversation to have.

Speaker 0: yeah. well, for now, why don't you share with people how you work with them, where they can find you, and all of that?

Speaker 1: yeah. so, you know, i work both with individuals and groups and organizations. right? so with individuals, it's about, you know, understanding their neurodivergency and if there's any, you know, obstacles related to that, like feeling less than, feeling not good enough, feeling like you have to over perform, you know, whatever the behavior is that, um, interferes, we really look at that and address that so that people can live with, you know, ideally less stress and just feeling better in general about life, you know. and with groups and organizations, i really love to bring in the inclusion component of having neurodivergent folk in your organization because one in four people falls under the neurodivergent umbrella. that's a lot of people. yeah. right? so if you're looking at your organization and and it's hard because it shows up as communication issues a lot of the time or, you know, things that look like performance issues in in an organizational environment when really this person is just struggling with some kind of neurodivergence. and when that's addressed, then they can go they can become a peak performer employee just like everybody else. yeah. yeah. people can find me on my website. they can look for me on linkedin. i'm also on instagram. you know? so and please and

Speaker 0: your website is myriammartinezcocoaching.com. correct?

Speaker 1: it is. yes. thank you. mhmm. and, yeah, please don't hesitate to reach out around any anything related to neurodivergent.

Speaker 0: wonderful. well, to be continued. yeah. thanks so much for, yeah, sharing this. it was amazing.

Speaker 1: thank you, sarah.