325. Brand Voice for Women Entrepreneurs: Stop Performing and Start Attracting Your People with Patricia Viscount

There are three questions every human being is asking: Do you see me? Do you hear me? And do I matter? 

When the voice you're putting out into the world doesn't actually sound like you — when it's been sanded down into something professional and polished and unrecognizable — those three questions go unanswered for the very people you are trying to reach.

In this episode, I sit down with Patricia Viscount — brand voice strategist, former Canadian Army Public Affairs Officer with NATO tours in Bosnia and Kosovo, and Communication Specialist in the international energy sector — to talk about why so many coaches and consultants perform a version of professionalism that has nothing to do with who they actually are, and what it looks like to finally stop.

You are going to love Patricia's story. There were several points in our conversation where my mouth was just open. This woman has been through things most people haven't. She has seen things most people haven't seen. And what she does now — helping entrepreneurs uncover the genuine voice that was already there — makes complete sense when you hear where she's been.

This conversation is also going to remind you of how abundant your life is. And how much we all owe to the people who stand up and use their voices every day, inspiring the rest of us to do the same.

 

WHAT YOU'LL LEARN

Why coaches and consultants perform a "professional" version of themselves in writing — and how to stop

Why confidence is borrowable — and how to use someone else's belief in you as a bridge to your own

Why ready is a decision, not a feeling — and what that means for every move you're afraid to make

What a brand voice guide actually looks like and how it removes you as the bottleneck in your own content

How Patricia went from 15 years in the Canadian Army to building a business around helping entrepreneurs find their genuine voice

 

SPECIAL GIFT FROM PATRICIA

Take Patricia's free Brand Voice Quiz to discover your brand voice personality: https://www.tryinteract.com/share/quiz/61f1aa1322fd240018d65068

CONNECT WITH PATRICIA

Website: https://www.patriciaviscount.com

LinkedIn: https://www.linkedin.com/in/patricia-viscount/

Instagram: https://www.instagram.com/patricia_viscount_comms/

 

ABOUT PATRICIA 

Before starting her business, Patricia had a 15-year career as a Public Affairs Officer in the Canadian Army, with NATO tours in Bosnia and Kosovo. This was followed by a diverse career as a Communication Specialist in the international energy sector, where she continued to herd all the cats. She helps coaching and consulting businesses refine their brand voice and messaging, and streamline their content — website, sales pages, and email marketing — so they can grow and attract aligned, premium clients with ease.

READY TO BUILD YOUR CONFIDENCE?

Book a free 15-min call with Sarah to talk about where you are in your business and see if working together feels right. Schedule here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=34706781

 

FREE GIFT FROM SARAH

Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom

 

LEARN FROM SARAH

Explore Sarah's online courses and free resources to start building your business with confidence.

Online Courses: https://sarahwalton.com/online-courses

Free Resources: https://sarahwalton.com/free-resources

 

CONNECT WITH SARAH

Website: https://sarahwalton.com/podcast

YouTube: https://www.youtube.com/@TheSarahWalton

Instagram: https://instagram.com/thesarahwalton

 

ABOUT SARAH WALTON

Sarah Walton is a business coach, podcast host, and mentor who helps women entrepreneurs build businesses they love. She's the creator of the Abundance Academy, Effortless Sales, and the Game On Girlfriend® podcast. Sarah's mission is to put more money in the hands of more women while teaching authentic, heart-centered business strategies.

 

RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE

Episode 283: How to Find Your Signature Talk with Speaking Coach Jen Oliver — https://sarahwalton.com/tedx-speaker-coach/

Episode 309: How One Woman Entrepreneur Built Confidence by Showing Up Where She Didn't Belong with Sarai Martinez — https://sarahwalton.com/women-entrepreneurs-building-confidence-episode-309/

Episode 231: Finding Your Purpose After Hitting Rock Bottom with Jacki Semerau Tait — https://sarahwalton.com/rock-bottom-to-success/

 

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