5 StoryBrand Soundbites to Clarify Your Message and Become the Go-To Authority | Kris Jones

5 StoryBrand Soundbites to Clarify Your Message and Become the Go-To Authority (with Kris Jones)


Christine Blosdale hosts the Expert Authority Coach Podcast and interviews Kris Jones, a brand strategist with 20+ years of experience and co-author of an upcoming book with StoryBrand founder Donald Miller.

They discuss how entrepreneurs and coaches can build trust by positioning clients as the hero and themselves as the guide, leading with empathy rather than credentials.

Kris explains the importance of simple, repeatable “soundbites” and outlines the PEACE framework—Problem, Empathy, Answer, Change, End result—using examples like Men’s Wearhouse and common coaching messaging challenges.

They also cover avoiding confusing “I do everything” marketing, picking a clear lane, and using a website as the center of a marketing universe.

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LINKS MENTIONED:

Take The Expert Authority Quiz! - http://ExpertAuthorityQuiz.com

Christine Blosdale's Website - http://www.ExpertAuthorityCoach.com

Kris shares a free 10-minute video/toolkit to craft five StoryBrand soundbites available at https://www.reddoordesigns.com/

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HIGHLIGHTS
00:00 Expert Authority Quiz
00:44 Guide Not Hero
01:24 Podcast Welcome
02:47 Meet Kris Jones
06:03 Empathy vs Credentials
09:59 Marketing Like Coffee
11:59 Soundbites Matter
12:40 PEACE Framework
17:11 Soundbite Examples
19:47 Kris Own Soundbite
20:50 Soundbites Everywhere
21:31 Crafting Your Intro
23:25 Mic Drop Mantra
24:43 Build Five Soundbites
26:10 Pick A Lane
29:25 Marketing Universe Map
30:57 Web Copy That Scans
33:19 Website And Free Gift
36:42 Final Takeaways