Soft power: N.Peal cashmere and Hello Kitty
22 October 2025

Soft power: N.Peal cashmere and Hello Kitty

The Entrepreneurs

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N.Peal’s owner, Adam Holdsworth, discusses his measured approach to the company’s expansion strategy and collaborations. Plus: We meet Tomokuni Tsuji, the CEO of Sanrio, the Japanese entertainment business behind Hello Kitty.

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