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How a boutique studio landed the Obama Presidential Center brief 
17 June 2026

How a boutique studio landed the Obama Presidential Center brief 

The Entrepreneurs

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As the Barack Obama Presidential Center opens in Chicago, we meet a husband-and-wife team whose brand studio was appointed the prime design partner for the historic civil landmark. Tom Crabtree and Patricia Callaway discuss Manual’s work with the Obama Foundation and the inherent challenges to a presidential commission.

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