🛠️ How to Make B2B eCommerce Actually Work: Darin Lynch on Business First, Online Second | E733

Deets & Links

Guest: Darin Lynch, Founder & CEO at Irish TitanWebsite: https://www.irishtitan.com

Episode Overview

In this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood sits down with Darin Lynch, Founder and CEO of Irish Titan.

Darin reflects on his journey as an eCommerce veteran whose first online project dates back to 1997, transitioning from an Iowa farm boy with a passion for computer science to founding one of the nation's premier eCommerce agencies.

Together, Jason and Darin break down why B2B eCommerce is exploding beyond traditional D2C retail models, how to navigate complex supply chain dynamics, and why "Business First, Online Second" remains Irish Titan's guiding philosophy.

Darin shares candid insights on why honesty beats perfection when managing client relationships, how placing business analysts directly into client organizations builds deep trust and how AI is creating a state of "fight, flight, or freeze" for enterprise business leaders.

Timestamps

[0:00:00] - Welcome Darin Lynch & Shoptoberfest recap[0:02:00] - Grizzled veterans: The evolution of eCommerce since 1997[0:03:30] - Managing speed bumps: Why honesty and candor build long-term client trust[0:07:00] - The origin of Irish Titan: From an Iowa farm to launching OfficeMax's first online store in 1998[0:11:00] - Transitioning from D2C retail to high-complexity B2B eCommerce[0:13:30] - Escaping the coloring book: Why Shopify standardization leaves room for B2B complexity[0:17:35] - Navigating B2B tech stacks: PIMs, CRMs, and complex ERP integrations[0:21:40] - Uncovering gold in discovery: Helping multigenerational B2B leaders see around corners[0:23:35] - Planting specialists inside the client: How Granger and Wilson's Leather built trust[0:25:40] - Project managers vs product managers: Shifting from IT-led to business-led eCommerce[0:29:15] - Why B2B eCommerce growth metrics are constantly misforecasted[0:31:30] - The Digital Services Layer: Measuring value beyond website shopping cart checkout[0:34:30] - Business First, Online Second: Meeting Simon Sinek and defining Irish Titan's Why[0:38:50] - Customer adoption planning: Cohort segmentation and the Elivet case study[0:45:40] - Superpowering sales reps: Eliminating admin waste to let reps build buyer trust[0:49:30] - Beyond the SKU: How distributors increase margins with design-build and field services[0:56:54] - Off the clock: Conquering backyard squirrels and amateur bird identification[1:01:05] - Flipping the script: Darin asks Jason how AI is changing B2B consulting advice

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