Influencer/brand relationships: what everyone needs to know. With Jennifer Santos and Meredith Petillo

This week's episode is all about influencer marketing, and what everyone needs to know. There are rules, and very real potential repercussions, for brands AND influencers for not getting them right. This podcast features a roundtable discussion with Jennifer Santos from BBB National Programs, now program director of the Center for Industry Self-Regulation, C-I-S-R, and Meredith Petillo, VP of technical regulatory affairs at Independent Beauty Association. 

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