Prepping for the AI-Guided Holiday Shopping Season - Pt. 1 With Jordan Brannon

Jordan Brannon is the Co-founder and President of Coalition Technologies, a full-service digital marketing agency specializing in eCommerce, SEO, paid search, and web development. He leads teams that develop strategies to help brands improve search visibility, attract customers, and grow online revenue. With expertise in AI-powered search and emerging shopping experiences, Jordan helps businesses navigate changes in consumer discovery and digital commerce. A frequent industry speaker, he shares insights on SEO and the future of digital marketing.

In this episode…

AI is transforming how consumers discover and purchase products, challenging traditional eCommerce search strategies. With AI-powered recommendations and shopping experiences increasingly bypassing brand websites, how can businesses maintain visibility and drive sales?

Jordan Brannon, an expert in eCommerce SEO and AI-driven search, explains that brands must look beyond traditional rankings to understand how AI is intercepting search traffic and influencing sales. Even strong SEO performance can result in fewer clicks as AI Overviews and chat platforms answer questions directly. Jordan recommends maintaining traditional SEO fundamentals, refreshing valuable content, and strengthening brand reputation to improve AI search visibility. As shopping journeys become shorter and more automated, businesses must focus on reaching customers wherever product discovery and purchasing happen.

In this episode of The Digital Deep Dive, Aaron Conant talks with Jordan Brannon, Co-founder and President of Coalition Technologies, about AI's impact on eCommerce search and shopping. Jordan explains how AI affects search traffic, why traditional SEO still matters, and strategies for improving brand visibility. He also explores ChatGPT marketing, evolving customer journeys, and the rise of agentic commerce.