How AI Is Replacing the Guesswork in Conversion Rate Optimization With Aviv Frenkel

Aviv Frenkel is the Co-founder and CEO of Shuttlebase, formerly Moonshot AI, an AI-powered platform that autonomously optimizes eCommerce websites for conversion. Drawing on his experience running an eCommerce website, Aviv leads the company's efforts to remove guesswork from CRO by identifying friction, generating test ideas, launching experiments, and deploying winning variants. His expertise spans AI-driven experimentation, conversion optimization, customer behavior, and eCommerce growth.

In this episode…

Conversion rate optimization has long required significant time, resources, and coordination across teams. As acquisition costs rise and customer journeys become more complex, how can brands use AI to make CRO faster and more effective?

AI can automate much of the testing process while helping brands uncover the customer behaviors behind conversion gains. Aviv Frenkel, an expert in AI-driven experimentation and eCommerce conversion optimization, explains how autonomous CRO can identify friction, generate hypotheses, launch tests, and apply best-performing changes with far less manual effort. Aviv also highlights the importance of having enough traffic to support meaningful experimentation and using test results to learn what shoppers value, where they hesitate, and which messages build trust. The goal is not simply to run more tests, but to create a smarter, faster feedback loop that improves both the customer experience and revenue.

In this episode of The Digital Deep Dive, Aaron Conant talks with Aviv Frenkel, Co-founder and CEO of Shuttlebase, about how AI is replacing the guesswork in conversion rate optimization. Aviv explores autonomous CRO, faster experimentation, and turning website data into revenue growth. He also touches on customer insights, Q4 optimization, and the evolution from Moonshot AI to Shuttlebase.