Amazon's Supply Chain Announcement With Corey Apirian

Corey Apirian is the CEO of Davinci Micro Fulfillment, a full-service logistics company that uses technology and partners with brands and retailers to help market, sell, fulfill, and ship their products. As an accomplished supply chain and operations leader, Corey has over 15 years of senior management experience. With more than 20 years of experience in the eCommerce fulfillment industry, Corey has been drop shipping for every major retailer since 2004 and has launched over 50 different subcategories through individual online and brick-and-mortar channels.

In this episode…

The supply chain conversation is shifting from simple fulfillment to a broader question of how brands move inventory across every channel with greater control, flexibility, and margin awareness. Amazon's latest supply chain announcement puts that shift into sharper focus, signaling a bigger move into logistics services beyond traditional FBA. As marketplace profitability gets harder to protect, how should brands think about Amazon's expanding role in the supply chain?

Amazon Supply Chain Services can be useful when brands treat it as one part of a broader logistics strategy rather than a one-size-fits-all solution. Corey Apirian, an eCommerce, logistics, and supply chain expert, explains how Amazon is applying a familiar playbook: building powerful infrastructure for itself, then offering that capability to the broader market. Corey points out that brands may benefit from Amazon's rates, scale, and operational discipline, especially for storage, first-mile needs, or select freight opportunities. At the same time, carrier diversification, decentralized inventory, and sharper visibility are essential for protecting profitability and avoiding overdependence.

In this episode of The Digital Deep Dive, Aaron Conant sits down with Corey Apirian, CEO of Davinci Micro Fulfillment, to talk about Amazon's Supply Chain announcement and what it means for brands. Corey examines why brands are watching Amazon closely, how logistics diversification supports profitability, and the best fulfillment strategies across marketplaces. He also touches on carrier networks, inventory placement, and the future of third-party logistics.