#59 The Business Fundamentals Every Musician Needs to Know | Spencer Handley

What if the biggest barrier to creative success isn’t talent, it’s business literacy? Spencer Handley spent two years hitting a plateau as a professional guitarist before discovering that mastery in any field follows identical principles, whether music, coding, or company building. Now leading Sonora, which has graduated 5,000 students including Grammy winners, he’s revolutionizing music education by teaching the uncomfortable truth: every creative person is an entrepreneur, whether they accept it or not.



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Timestamps

00:00 Intro of Show

02:04 Spencer Handley’s Back Story

12:59 Biggest Lessons in His Entrepreneurial Journey

17:59 Attracting and Retaining Talent

22:54 Mentorship Impacting Work Philosophy

25:00 Equity vs. Salary

26:27 Building a Work Culture

36:48 Top Values to Look Out for when Hiring

39:25 Perspective on Mastery

48:06 Origin and Development of Sonora

58:09 Meeting Your “Heroes”

1:07:04 Connect with Spencer



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