From Broker to Buyer: Blaine Strickland on Evolving in Commercial Real Estate with John Crossman. (S3E22) 
24 October 2025

From Broker to Buyer: Blaine Strickland on Evolving in Commercial Real Estate with John Crossman. (S3E22) 

The Crossman Conversation: CEO Edition

About
Blaine Strickland, author of the best-selling books Thrive and Adapt, returns to The Crossman Conversation: CEO Edition to share insights from his upcoming release, Evolve. This new book, paired with a course workbook is designed to help brokers develop the skills needed to transition into becoming buyers. Blaine’s work goes beyond sales tactics; it’s about reshaping how brokers think and grow as leaders. We recommend his books to every broker in the U.S. for their practical wisdom and transformative impact.