
24 October 2025
From Broker to Buyer: Blaine Strickland on Evolving in Commercial Real Estate with John Crossman. (S3E22)
The Crossman Conversation: CEO Edition
About
Blaine Strickland, author of the best-selling books Thrive and Adapt, returns to The Crossman Conversation: CEO Edition to share insights from his upcoming release, Evolve. This new book, paired with a course workbook is designed to help brokers develop the skills needed to transition into becoming buyers. Blaine’s work goes beyond sales tactics; it’s about reshaping how brokers think and grow as leaders. We recommend his books to every broker in the U.S. for their practical wisdom and transformative impact.