LaTosha Brown on the “We Ain’t Buying It” Campaign and the Power of Black Economic Resistance

In this episode of The Color Between the Lines, journalist and host Esther Dillard speaks with LaTosha Brown, co-founder of Black Voters Matter, about the national We Aint Buying It economic pressure campaign.

Launched during the Black FridayCyber Monday shopping season, the campaign urges consumers to withhold spending from major corporations accused of enabling policies that undermine voting rights, racial equity, immigrant communities, and economic justice. Brown explains how corporate rollbacks on DEI, political alignment with authoritarian power, and rising economic instability are pushing everyday people to reclaim their power through intentional spending.

Drawing historical parallels to the Montgomery Bus Boycott and Dr. Martin Luther King Jr.s focus on economic justice, Brown shares why redirecting our dollars is not just a protest but a democratic act. This conversation explores the intersection of capitalism, civil rights, corporate accountability, and community wealth-building, offering listeners a powerful framework for action during the holiday season and beyond.

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