About
Is your service department draining profits instead of generating them? In this practical episode, Martin and Khalil tackle a real contractor dilemma: how to transform service calls from costly overhead into a profitable business segment. Discover why your current pricing model might be leaving thousands on the table and the straightforward systems you need to fix it.
What You’ll Learn
- Why mixing service and install teams creates hidden profit leaksHow to properly calculate service call pricing (hint: it's much higher than you think)Simple systems to separate service operations for clarity and profitabilityWhy treating service as a "loss leader" is destroying your margins
Time Stamps
- 00:52 - Episode Intro01:02 - The Service Dilemma03:23 - Exploring Solutions and Pricing17:37 - Final Thoughts and Takeaways
Snippets from the Episode
- "If I can't figure out what something costs me and what I gotta sell it for, then I shouldn't be doing it." - Martin Holland"I think the way that this gets created is you start thinking 'If I can't service these clients, the builder's gonna get upset and not give me new jobs.' So we have it as a loss leader. That's a recipe for disaster."- Khalil Benalioulhaj"Make some estimate and just make sure the estimate is high enough that it's worth it. If we get half of our estimated calls, we still make money."- Martin Holland"You gotta know your costs. That's the takeaway."- Martin Holland
Key Takeaways
- Double your service department costs at a minimum when setting pricesSeparate service from installation teams completelyStop treating service as a loss leaderUnderstand the full cost of running a dedicated service departmentBe bold with pricing until you get pushbackService should have its own tracking and profit metricsService work requires specialized skills and dedicated resources
Resources
- 24 Things Construction Business Owners Need to Successfully Hire & Train an Executive Assistant
- Schedule a 15-Minute Roadblock Call
- Check out OpenPhone
- Build a Business that Runs without you. Explore our GrowthKits
- Need Marketing Help? We Recommend BenaliNeed Help with podcast production? We recommend Demandcast
More from Martin Holland
- theprofitproblem.com
- annealbc.com
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More from Khalil
- benali.com
- Email Khalil
- Meet With Khalil
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