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From NFT Mint to Prime Video: Building Viral IP
26 August 2026

From NFT Mint to Prime Video: Building Viral IP

Block Party

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Claynosaurz launched in November 2022 as 10,222 three-dimensional clay dinosaurs on Solana — two weeks after FTX collapsed. Four years later it's a franchise with millions of views, a mobile game in co-development, and animated episodes now streaming on Amazon Prime Video and Apple TV. Nic Cary sits down with Nic Cabana, Co-Founder and Chief Creative Officer of Claynosaurz, and Andrew Pelekas, Co-CEO of HEEBOO, to unpack how a team of Hollywood animation veterans — with credits on Game of Thrones, Paddington, Fantastic Beasts, Jurassic World, Minions and Spider-Verse — stopped building IP for the big studios and built their own instead.