Fordlandia
09 September 2025

Fordlandia

The Atlas Obscura Podcast

About

In the 1920s, Henry Ford decided to create a rubber plantation in the Amazon rainforest, and alongside it, a tidy little town for his workers: Fordlandia. With its classic American homes and yards, sidewalks and electric streetlights, Fordlandia was a Midwestern anomaly in the Brazilian jungle, one that dazzled American visitors. And it might have actually been a decent place to live – if it weren’t governed by Henry Ford’s rigid and peculiar rules for a wholesome society.


Read more in Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City by Greg Grandin.


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