11 - Ilona Schmiel on Audience Development, Negotiation, and the Future of Concerts

Ilona Schmiel, Chief Executive Officer of the Tonhalle-Gesellschaft Zürich, shares her trajectory from studying cultural management in post-Wall Berlin to becoming a powerhouse leader in the performing arts. In this episode, we explore the art of high-stakes negotiation, strategies for building audience trust in contemporary repertoire, and why the shared live experience is more essential than ever in a digital age.

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Guest photo: © Gaetan Bally