TAXI FM™ is a show that is focused on the taxi business and describes itself as the premier taxi industry business news, empowering, informative and educational resource for the South African taxi industry and is available digital. The broadcaster seeks to support, recognize and celebrate the taxi business, its mission is to create sustainable links between the Government and the private sector. Listeners of TAXI FM are aged 25+, in LSM 7-10 with a minimum of a matric education.