Can Thandiani become Pakistan's Next Tourism Icon? | Above Zero | Episode 210

What does it take to build a destination that lasts for generations instead of just another tourist attraction?In this episode of the Talha Ahad Podcast, Abdullah Khan, Founder of Above Zero and Qubed, with experience at Careem, Zenysis, UNHCR, and GIZ, shares the vision behind Above Zero Thandiani: a mountain town being built around Thandiani's forest, not on top of it, under Pakistan's first conservation bound development contract. From sustainable tourism and environmental conservation to public-private partnerships and long term nation building, he explains how this project aims to redefine the future of tourism in Pakistan.If you've ever wondered whether Pakistan can create world class destinations without compromising nature, this conversation offers an inside look at one of the country's most ambitious tourism and conservation projects.