28 April 2026
Magnetic Tables, Vertical Streams & AI insights: Innovation Inside WWE & UFC
#Storyteller - An Insider's Look Behind the Scenes Across Sports, Media and Entertainment
About
We sit down with Alon Cohen, EVP of Innovation at TKO Group, fresh off WrestleMania 42 in Las Vegas. Alon pulls back the curtain on the cutting-edge (and surprisingly physical) work happening behind the scenes of WWE and UFC, from re-engineering breakable tables with industrial electromagnets, to rethinking how live sports are packaged for vertical streaming on TikTok, Instagram, and YouTube Shorts.
If you've ever watched a WWE event and thought "that just felt better," chances are Alon's team had something to do with it.
Topics covered:
- Magnetic tables & WrestleMania 42 innovations
- IShowSpeed's insane table spot with Logan Paul
- Vertical streaming & the "one capture, many outputs" strategy
- AI and IBM fight metrics: the difference between a stat and a story
If you've ever watched a WWE event and thought "that just felt better," chances are Alon's team had something to do with it.
Topics covered:
- Magnetic tables & WrestleMania 42 innovations
- IShowSpeed's insane table spot with Logan Paul
- Vertical streaming & the "one capture, many outputs" strategy
- AI and IBM fight metrics: the difference between a stat and a story