23 February 2026
Inside Nightcap: Building One of YouTube’s Biggest Sports Shows | Storyteller ft. Jacob Hazzard
#Storyteller - An Insider's Look Behind the Scenes Across Sports, Media and Entertainment
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How do you build one of the biggest sports shows on YouTube?
On this episode of Storyteller, Tagboard’s Sky Muller sits down with Jacob Hazzard, Director of Nightcap at Shay Shay Media, to go behind the scenes of the fast-growing live sports show hosted by Shannon Sharpe and Chad “Ochocinco” Johnson.
Jacob shares his unforgettable “welcome to the show” moment during a live production scare, what it really looks like to run a modern digital broadcast while wearing five hats at once, and how Nightcap has built a passionate community through instant reaction shows and live audience interaction.
From chaos behind the scenes to community in the chat, this is the new blueprint for sports media on YouTube.
On this episode of Storyteller, Tagboard’s Sky Muller sits down with Jacob Hazzard, Director of Nightcap at Shay Shay Media, to go behind the scenes of the fast-growing live sports show hosted by Shannon Sharpe and Chad “Ochocinco” Johnson.
Jacob shares his unforgettable “welcome to the show” moment during a live production scare, what it really looks like to run a modern digital broadcast while wearing five hats at once, and how Nightcap has built a passionate community through instant reaction shows and live audience interaction.
From chaos behind the scenes to community in the chat, this is the new blueprint for sports media on YouTube.