17 July 2025
Data's Role in Sports Storytelling with AWS' Global Head of Sports
#Storyteller - An Insider's Look Behind the Scenes Across Sports, Media and Entertainment
About
Tagboard CEO Nathan Peterson sits down with AWS's Global Head of Sports, Julie Souza, for an unfiltered conversation on how data is redefining storytelling in sports.
From cloud-powered live productions to alternate broadcasts with attitude, they dive into:
How real-time data fuels emotional fan connection
Why UX (not just analytics) is the real game-changer
The future of AI-driven commentary, personalization, and global reach
Behind-the-scenes stories from F1 sims to NHL data casts
Whether you're in a control room or on your couch, this one's for the storytellers shaping the future of sports media.
From cloud-powered live productions to alternate broadcasts with attitude, they dive into:
How real-time data fuels emotional fan connection
Why UX (not just analytics) is the real game-changer
The future of AI-driven commentary, personalization, and global reach
Behind-the-scenes stories from F1 sims to NHL data casts
Whether you're in a control room or on your couch, this one's for the storytellers shaping the future of sports media.