Adding Personal Flavor to Live Sports Production with FOX Deportes
25 March 2026

Adding Personal Flavor to Live Sports Production with FOX Deportes

#Storyteller - An Insider's Look Behind the Scenes Across Sports, Media and Entertainment

About
In this episode of Storyteller, we sit down with Julián Arredondo, Assistant Producer at FOX Deportes, to discuss the high-octane world of live sports production. From his "welcome to the show" moment producing his first solo soccer match to the grind of producing the Super Bowl in New Orleans, Julián shares what it takes to thrive in a fast-paced control room.

In this episode, we discuss:
🔹The Power of Production "Flair": Why TV has already been invented and how adding your own unique "flavor" is the key to engaging a modern audience.
🔹"Welcome to the Show" Moments: Julián recounts the adrenaline of his first solo production and the high stakes of live television where you never want to "go to black".
🔹Producing the Super Bowl: A look at the most stressful and rewarding week of Julián's career, including blending New Orleans culture with sports storytelling.
🔹World Cup Prep: How FOX Deportes is already a year into planning their massive coverage and finding ways to integrate linear TV with digital platforms.
🔹Driving Fan Engagement: The secret to using "spicy questions" and social media polls to spark instant debate and keep viewers hooked.