Episode 776 | How Bootstrapping Led to a Life-Changing $90M SaaS Exit

What’s it take to bootstrap a niche SaaS to $90M without raising a dime?

In this episode, Kevin Wagstaff joins Rob Walling to share how he and his brother bootstrapped Spectora from a scrappy MVP to a $90M valuation. It’s a masterclass in finding traction in unsexy markets, building with empathy, and making smart bets like embedded payments.

(4:39) – The surreal moment Kevin and his brother became multimillionaires



(9:14) – Why a mobile-first approach won in an outdated, overlooked niche



(17:39) – How adding payments created a second revenue stream and bigger valuation



(20:36) – The early hustle: trade shows, 6 AM demos, and Facebook group tactics

SaaS Launchpad Course



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Kevin Wagstaff | LinkedIn



Kevin Wagstaff (@KevinWagstaff3) | X



Spectora



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