Episode 774 | How a Non-Technical Founder Bootstrapped to Millions in Revenue

In this episode, Rob Walling sits down with Noah Tucker, the non-technical founder behind Social Snowball, an affiliate marketing SaaS built for Shopify. Noah bootstrapped the company to $5M+ in ARR, navigating technical roadblocks, team-building hurdles, and a crumbling codebase, while leveraging bold growth tactics like influencer partnerships to scale fast.

(3:26) – Spotting the gap in affiliate tools for creators



(7:09) – The agency MVP failure and early dev misfires



(11:15) – Losing a CTO to priesthood 



(16:33) – How influencer partnerships fueled fast early growth



(30:12) – Hiring a world-class CTO and engineering team

Discretion Capital



MicroConf Remote | May 21, 2025



TinySeed



Noah Tucker | LinkedIn



Noah Tucker (@noatuck) | X

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