Episode 772 | A Highly Effective Framework for SaaS Positioning

How do you position your SaaS for success?

In episode 772, Rob Walling talks with Anthony Pierri of Fletch about a proven approach to product positioning. They discuss key lessons from 400+ startups, focusing on workflows, competitive alternatives, and why narrowing your audience matters.

(6:59)  – What is positioning, really?



(11:16)  – Why your homepage matters more than your pitch deck



(14:17) – Workflow-based segmentation vs. firmographics



(17:39) – Positioning against competitive alternatives



(31:13) – The #1 mistake founders make with positioning

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Fletch

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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