Spotcast

Created by Serviceplan Hamburg.

"Taboos" rhymes with "poos." This is probably just a coincidence, but in this spot, Serviceplan used a metaphor to talk about something rarely mentioned in the media: pooing.

In the words of the creative team, "(we tried) to be very silly in a space where silliness isn’t common."

Created by Cliff Freeman & Partners.

Not so many things can be said in a 60-second radio spot. What one can see as a problem, others can see as an advantage. In this spot, they try to recreate the Lord of the Rings plot in 60 seconds. Not being successful is part of their strategy.

Created by Abbott Mead Vickers BBDO.

Sometimes, no explanation can replace the live experience itself. Having a wordy explanation about something as unique as the Sistine Chapel is a way to dramatize the power of the immersive experience offered by a virtual museum that BT broadband allows clients to access.

P.S. Don't judge the product. Come on, it was the early 2000s.

Created by TBWA Hunt Lascaris.

There is a trend in the automotive industry to make modern cars as intelligent as possible with AI features and fancy onboard computers. There are a lot of reasons as to why that's a bad idea (everyone’s seen that movie).The Datsun GO has absolutely none of those features or benefits so TBWA Hunt Lascaris decided to use the lack of benefits as a benefit. As the VO explains, this is just a safe, standard little car that will never lead to mankind’s demise. It's a pretty brave stance to take in an industry obsessed with tech.

Created by TBWA Hunt Lascaris.

2020 has been tough in a lot of ways. Some of them have been really serious, and others just really annoying. For example, having to sit through hours and hours of virtual meetings all day whilst working from home. Something that the whole world seemed to have in common, as seen in memes from around the globe, was that there was always ‘that guy’ on the call… you know the one. In this radio advert, TBWA Hunt Lascaris used this insight to promote City Lodge Hotel Group’s weekend special, selling it as your home away from work from home.

Created by Net#work BBDO.

How do you sell a feature that avoid accidents? Well, you imagine and dramatize the consequences of not having that feature in your car.

Created by David Madrid.

To promote Burger King's latest additions to its menu, including the plant-based Whopper Jr., David Madrid launched the third chapter of Confusing Times: "It's All A Little Confusing".

This time, they brought kids' points of view to the series, adding one more layer of confusion to all these already confusing times.

Created by Havas Turkey.

Single-use plastics remain in nature for at least 350 years. In ads featuring daily conversations, the names of these plastics are annoyingly repeated to emphasise this.

Created by David Madrid.

There's a screenwriting rule: show, don't tell. In a medium where everything is communicated through words, you can still go beyond them. In "Boss Face Sticker," the story is already well-told, but it's the breathing sound effect that elevates it to superb status.

Created by Colenso BBDO.

The rational part of a teenager’s brain, the frontal lobe, switches off momentarily to allow the rest of the brain to develop. That’s why teenagers behave like teenagers. The solution? Adoption – adopting a shelter dog, that is, because the perfect antidote to teenage volatility is the unconditional love and good nature of a dog. When a teenager’s brain switches off, turn their heart back on.