Peter-Lucas Jones: A.I. and the Importance of Indigenous Data
03 December 2025

Peter-Lucas Jones: A.I. and the Importance of Indigenous Data

Something for the People

About

A.I. is reshaping our world but what does that mean for te reo Māori, and for Māori data?




In this wānanga, Peter-Lucas Jones (CEO of Te Hiku Media) shares how his team is leading a global movement in Māori A.I. and data sovereignty.




From developing Kaituhi and Papa Reo to training a Māori speech-to-text system with over 90% accuracy, Te Hiku is proving that technology can empower, not erase, indigenous knowledge if we control it.




We talk about:- The environmental and ethical impact of A.I.- The survival and revival of te reo Māori through technology- Indigenous data sovereignty- How Kaituhi is coding a Māori future for A.I.




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