You’ve heard it a thousand times: “People need to know you, like you, and trust you before they buy.”
But what if that framework - the one every coach repeats - is being taught completely backwards when selling to moms and real families?
Trish dismantles the Know-Like-Trust lie that’s quietly killing your sales. She shares how she followed all the “right” advice from big-name coaches, grew an audience that loved her content… but still wasn’t making money - until she realized the entire framework needed to be flipped for consumer audiences.
If your content gets likes and comments but no sales, this episode will show you exactly why and how to fix it. Stop creating content that’s about you. Start creating content that makes her feel deeply seen.
💡 What You’ll Learn Inside This Episode
- Why the classic Know-Like-Trust framework works for entrepreneurs but fails for moms and real peopleThe backwards truth: “Know” doesn’t mean she knows you - it means YOU know herHow Trish’s early content grew engagement but not sales - and what changed everythingThe real meaning of “Like”: It’s not about being relatable or funny - it’s about understanding her life, struggles, and feelings
🔥 Mic-Drop Moments
“The know-like-trust framework is real… but when it comes to selling to consumers, almost everyone is teaching it backwards.”
“Likes get you followers. Understanding gets you buyers.”
“You’ve been trained by an online business world that mostly sells to entrepreneurs - and you are learning a different language.”
🧘🏽♀️ Quick Reflections for Your Next CEO Reset
- Is most of my content about me becoming known… or about making her feel deeply understood?When was the last time my content made someone think “Oh my gosh, she gets me”?Am I trying to be relatable and likable… or am I showing up as the credible expert she needs?What would change if I flipped the Know-Like-Trust framework to focus on her first?
💬 Ready to Stop Using the Wrong Framework & Start Creating Content That Converts?
If you’re tired of content that gets engagement but no sales and ready to master messaging that actually speaks to moms and real families, it’s time to get the right playbook.
Join the next Sold Out Offer Challenge - 5 live days focused on clarifying your offer, fixing your messaging, and creating content that turns “seen” into “sold.”
→ trishwarecoaching.com/soo
Or apply for Content Mastery Mastermind for deeper support on B2C messaging, positioning, and sales strategy that actually works for your audience.
→ https://trishwarecoaching.com/applyor DM Trish @iamtrishware with “KNOW LIKE TRUST FLIPPED”
🖤 Rate, Review & Subscribe
If this episode just blew up everything you thought you knew about Know-Like-Trust, screenshot it, share to stories, and tag @iamtrishware!
Every share helps another heart-led creator stop using the wrong framework and start building real sales.
We rise together, babe. 🚀
Resources:
Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales.
Download Here
Join Glow Up Funnels: the All-In-One Platform for Businesses Serving Moms
Ready for high-touch coaching from a unicorn who actually gets the B2C space?
DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast.
✨ Apply to the Catalyst Queen Mastermind ✨
🔥 Want support stepping into your power & selling your offer with confidence?
Join the next round of the Sold Out Offers Challenge here
Connect with Trish:
YouTube
🎧 Loved this episode?
Here’s how to show the love:
✨ Tap Subscribe so you never miss a weekly drop
✨ Leave a review (it helps this unicorn podcast reach more queens like you!)
✨ Screenshot and share it to your IG stories — tag me @iamtrishware so I can celebrate you back
Produced and edited by Vaden Podcast Services
And as always—
That’s your cosmic slap on the ass, babe. Action takers are money makers. You’re the magic. Don’t forget it