The Day I Decided: What 'Decide' Really Means and Why It's the Only Business Strategy That Works

In this episode, Trish gets raw about the freezing grocery store parking lot moment that changed everything - the night her card was declined for a $3 box of cereal after an 18-hour labor and delivery shift, while she was newly separated, exhausted, and still trapped in a controlling 25-year marriage.

No polished success story. No “just believe harder.” Just the unfiltered truth about the exact second she decided - really decided - and never looked back.

If you’re a coach, course creator, or service provider who’s been treating your business like a hobby, keeping one foot in a backup plan, or waiting for the “right time” to go all in, this episode will feel like a cosmic slap on the booty and a deep exhale all at once. Trish unpacks what the word “decide” actually means (spoiler: it means to cut off every other option), why most people are just wishing instead of deciding, and how one parking-lot decision turned her from broke and cornered into the founder of two 7-figure businesses - all while her life was actively falling apart.

💡 What You’ll Learn Inside This Episode

The raw parking-lot moment that cracked Trish open and forced her to stop treating her business like a side hobbyWhat “decide” really means - and why half-in is just a fancy word for never actually decidingHow a true decision creates the right circumstances (instead of waiting for them to appear)How deciding in your hardest season - not your safest one - is what turns struggle into seven figures

🔥 Mic-Drop Moments

“I decided when things were as hard as they could ever be… The circumstances did not change. And then I decided, and then the circumstances began to change.”

“The backup plan is not a safety net, it’s a ceiling.”

“You don’t have to wait for a parking lot moment to make your decision, girl. You can decide right now while you still choose it freely.”

🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset

What am I still treating as my backup plan - and is it actually a ceiling I’m hiding behind?Am I showing up from a decision… or only when I feel inspired, confident, or “ready”?If this business was the only thing standing between my family and a declined card at the grocery store, what would I do differently today?

💬 Ready to Grow with Less Overwhelm?

If you’re done half-a**ing it and ready to finally decide - to cut off every other option and build a business that actually sells while you show up fully - it’s time for Content Mastery.

Inside, you’ll learn to create content that converts, grow visibility with confidence, and design a sales strategy that works even when life feels heavy.

https://trishwarecoaching.com/apply or shoot a dm to Trish to @iamtrishware for details.

🖤 Rate, Review & Subscribe

If this episode hit you in the parking lot of your own life, screenshot it, share it in your stories, and tag @iamtrishware!

Every share helps another mama-CEO realize she doesn’t have to wait for the perfect moment - she just has to decide.

Resources:

Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales.

Download Here

Join Glow Up Funnels: the All-In-One Platform for Businesses Serving Moms

Ready for high-touch coaching from a unicorn who actually gets the B2C space?

DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast.

✨ Apply to the Catalyst Queen Mastermind ✨

🔥 Want support stepping into your power & selling your offer with confidence?

Join the next round of the Sold Out Offers Challenge here

Connect with Trish:

Instagram

YouTube

🎧 Loved this episode?

Here’s how to show the love:

✨ Tap Subscribe so you never miss a weekly drop

✨ Leave a review (it helps this unicorn podcast reach more queens like you!)

✨ Screenshot and share it to your IG stories — tag me @iamtrishware so I can celebrate you back

Produced and edited by Vaden Podcast Services

And as always—

That’s your cosmic slap on the ass, babe. Action takers are money makers. You’re the magic. Don’t forget it