Mike Toner with a PR Forecast: Web 3.0 is in the Air!
22 December 2021

Mike Toner with a PR Forecast: Web 3.0 is in the Air!

Social PR Secrets by Lisa Buyer

About
Sunny with a high chance of Web 3.0 is the forecast for public relations in 2022. 

Today Mike Toner and Lisa Buyer discuss what brands, marketers, PR pros, and entrepreneurs need to brace themselves and future-proof the fashion of community, collaboration, creativity, and merging our digital world with physical worlds.


Mike Toner is the Chief Marketing Officer at Threedium, a 3D/ AR. 


The global platform for the luxury fashion industry, FARFETCH, has released a 3D digital fashion editorial series for Burberry-powered Threedium. The campaign uses Threedium’s 3D & AR engine to deliver an innovative and immersive experience that drives engagement.



“We are bringing a web 2.0 experience to a 3D world; you are able to swirl around, zoom in, and see the fibers on the fabric.  That’s the kind of work that we are doing, bridging the gap between web 2.0 and web 3D.” 



In this episode, Mike Toner talks about

    Search and Social
    Digital Marketing
    Buying and selling NFTs
    CryptoCurrency
    Blockchain technology 
    Building a community and incentivizing the community through rewards
    Bored Apes
    Adidas and Nike NFT collaborations
    Farfetch platform solutions: Virtual Try-on campaign
    Alt Space VR
    Immersive shopping experiences
    Tips on Discord: getting started
    User experience on Web 3


“There’s no faking it in this web 3.0 world; everything is transparent…share your work, and if it’s good, people will see it.” 



As mentioned in this interview

Build the 3D internet now


Burberry x Farfetch x Threedium


Mike Toner Twitter