Lisa Buyer’s Top Social PR Secrets Episodes for 2021

How do we sum up 2021?

Well as I recorded this episode I am quarantined with my husband and daughter in Jupiter, Fl - things did not quite turn out like we thought this week - just like 2021. 

In survival mode, raw and a little shaken and stirred.

All ready to move forward - then sideways, then backward, we had blinders on (at least some of), then we had our head in the sand (or some of us), then we wanted to rip our masks off (most of us), we wanted to travel (I think all of us), to hug, and then we all seemed to suffer burnout and fatigue. 

Here’s a recap of the most popular Social PR Secrets in 2021 according to analytics and the ones YOU liked the best and then I added a few of my favorites to prepare you for 2022.

2021 Episodes
Megan Foster: How to Pitch E-Commerce Editors
Tips on Pitching to a Publication

Megan Foster says you can pitch to any type of writer or editor, no matter how influential. She used to receive over 200 pitches a day. How do you make your pitch stand out? Here are Megan’s top tips.

#1. Your subject line needs to be on point

The header of your pitch email should grab the editor or writer’s attention. Words like best, new, trendy hold no meaning. Instead, be specific or use numbers.

#2. Use images

Images of the product will tell the editor what you’re about right away. It also gives them a better understanding of their audience’s reaction to ie, explains Megan.

#3. The 20-second rule

All the important information in your pitch needs to be at the top.

#4. Include some details

If an editor picks your product, they’ll appreciate having details already researched for them.

#5. If you are going to personalize the pitch, get the name right

Yes, really. Don’t forget to remove [Insert Editor’s Name Here].

#6. Get to know the person you’re pitching to

It’s essential to tell the writer you have read their articles. But don’t pitch something they’ve already written about! 

These are all crucial tips, and this episode contains way more. You don’t want to miss it from pitching CBD products to upcoming social media trends and Megan’s take on influencer culture!

“When you’re pitching editors, make sure there’s a story component.” – Megan Foster. i.e.

Modern PR Myths, Musts, and Mantras
Digital PR vs. Digital Advertising

While almost all companies are willing to splurge on advertising, few understand that digital PR is another central element of a successful business. However, for digital PR to work, brands need more than money. They need to understand the process takes time; they should communicate and cooperate with their agency and keep their expectations realistic.

Once you’ve understood that, digital PR will surprise you in more ways than one. Unlike advertising, PR positively affects every part of the funnel. And unlike advertising, PR offers sustained rewards over time. In short, PR gives brands what they can’t buy in ads. This includes:

Thought leadership
Credibility
Third-party endorsements
Community
Relationships
Impact
Low budget/no budget is needed. 

Top 3 PR Myths, Busted

Myth #1. PR is only measured in numbers

Myth #2. Only big companies do social listening 

Myth #3. The best PR pros live in LA and New York

Brands should keep in mind they’re looking for talent, not location. The best professionals can now be found all over the country – and the world!

Want to know what other myths are the most common? Listen to the episode to find out!