Loyalty as Profit Engine, Barcelona Tax Hike, Vrbo’s Rain Refund

Hotel executives spotlight loyalty as a growing profit engine beyond room revenue, Barcelona moves to double its hotel tax to manage overtourism, and Vrbo tests a weather-refund add-on that pays travelers automatically if rainfall crosses a set threshold.

On today’s Skift Daily Briefing, Sarah Dandashy⁠ breaks down how hotels are monetizing guest relationships beyond RevPAR, why Barcelona is betting demand can withstand higher visitor fees, and how embedded “peace of mind” products are becoming a bigger part of the booking flow.



This episode is presented by ⁠⁠⁠⁠Lodgify!⁠⁠⁠⁠



Articles Referenced:

⁠⁠⁠⁠⁠⁠⁠Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hotel Execs Reveal New Revenue Priority: Making More From LoyaltyBarcelona to Double Hotel TaxVrbo Guests Can Pay Fees to Get Refunds When Rain Ruins a Stay



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