What's In It For The Audience? With Traci DeForge

Traci DeForge is here to her knowledge about podcasting for your business without feeling like a total salesy weirdo. She’s busting the myth that you need 10,000 downloads to make a buck—seriously, you can start monetizing with just 1,500 listeners. We talk about how to weave your podcast into your business strategy without sounding like a used car salesman. If you’ve ever felt awkward about asking for sales, Traci’s got the lowdown on how to do it without the cringe. So, grab your earbuds and get ready to learn how to turn your podcast into a money-making machine while keeping it real and relatable!

Takeaways:

Most podcasters wrongly believe they need to drop $10k to start monetizing. Traci DeForge busted the myth that you need 10,000 listeners; 1,500 can do it too! Podcasting is all about strategy; it’s not just talking into a mic, folks! You've got to view your podcast as part of your whole business model, not just a side gig. Feeling salesy? Get over it! Your mindset can really change how you sell. If you don't ask for what you're worth, you might be leaving money on the table!

Links referenced in this episode:

schoolofpodcasting.comproduceyourpodcast.compodpage.comSecrets of Closing the Sale - Zig Ziglar (Audible)

Traci DeForge

Helping business owners & brands turn their expertise into strategic podcasts that build authority, attract qualified leads & drive revenue. Full-service, 360° podcast solutions from strategy to sponsorship.

As Founder & CEO of Produce Your Podcast, I help business owners, brands, and thought leaders transform their expertise into strategic media platforms that build authority, attract qualified leads, and generate revenue. From early-stage startups to my work with Fortune 500 companies, including Google, Hilton, Weight Watchers International, Microsoft, and British Airways, I am internationally recognized for identifying successful business development opportunities for innovative growth.

Recognized as a Top 10 Podcasting Services Provider by Media & Entertainment Business Review (2024), we’ve launched and managed over 160 B2B and B2C podcasts, supporting startups and global brands across the technology, legal, finance, and healthcare sectors.

With 30+ years of experience in award-winning media production, broadcast radio, and business development, I developed a full-service podcasting model delivering broadcast-quality production, strategic brand positioning, and measurable business outcomes. From concept to launch, audience growth to monetization, our proprietary workflow equips clients with a turnkey system for success, aligned with their marketing, sales, and content creation goals. READ MORE

Mentioned in this episode:

Question of the Month August 2025

Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome? Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it)

Question of the