March 20, 2026 – Furniture.com Co-founder Alex Seaman and AI Transactions Attorney Spencer Rubin

Alexandra Seaman – Senior Vice President at Furniture.com

That’s really the problem we’re solving is this decision fatigue.

Alexandra Seaman is the Senior Vice President at Furniture.com, where she plays a key role in shaping the company’s growth, brand strategy, and digital customer experience. With a strong background in e-commerce, partnerships, and marketplace development, she has helped position Furniture.com as a leading online destination that connects consumers with a wide network of furniture retailers and brands. Throughout her career, Alexandra has focused on building scalable platforms that simplify the shopping experience while delivering value to both consumers and partners. At Furniture.com, she has been instrumental in expanding strategic relationships, enhancing the platform’s user experience, and driving initiatives that bridge the gap between traditional furniture retail and modern digital discovery. Known for her collaborative leadership style and sharp understanding of consumer behavior, Alexandra brings a forward-thinking approach to the evolving home furnishings industry. Her work centers on leveraging data, technology, and partnerships to create a seamless path from inspiration to purchase, helping customers find the right products while enabling retailers to reach broader audiences.





Spencer Rubin – Associate Attorney at GRELLAS SHAH

You can even talk the algorithm into giving you a higher score based on
the prompts that you give it, because it’s trying to appease you.

Spencer Rubin is an Associate Attorney at Grellas Shah LLP, where he focuses on advising startups and established companies on the legal complexities surrounding artificial intelligence, technology transactions, and data governance. His practice centers on helping clients navigate AI governance, intellectual property strategy, and privacy compliance, particularly within high stakes commercial agreements and mergers and acquisitions. Spencer has developed a strong reputation for structuring and negotiating agreements involving data ownership, model rights, and the licensing of AI driven solutions. He works closely with both vendors and customers to ensure that contracts reflect not only legal protections but also practical business outcomes. Known for his ability to translate complex legal frameworks into clear, actionable guidance, he serves as a trusted advisor to companies operating at the intersection of innovation and regulation. In addition to his legal practice, Spencer is an active voice in the evolving conversation around AI and the law. He regularly writes and speaks on emerging issues in the field, including presentations at major global events such as SXSW Austin and SXSW Sydney, where he shares insights on how businesses can responsibly and effectively adopt artificial intelligence technologies.