Expected But Not Predictable #SaturdayMorningHustle "Best Of SMH" Flashback Episode

People like to know what to expect from a business + be pleasantly surprised at the same time. The key to success is balancing the two.
• Branding and Marketing should create expectations you must then meet (execution on delivery).
• Product/Service (value offer) needs differentiation - an alternative to what's already available in the market.
• Provide something exciting and deliver with consistency.

Let's talk about it. It's Saturday. I'm in the office. This is the #SaturdayMorningHustle podcast. Listen while your competition is still sleeping. https://bit.ly/ListenToSMH