In the first-ever video edition of the RRE POV podcast, Raju sits down with longtime collaborator and friend Dan Rosenberg, Founder and CEO of Octane11. Dan and Raju share stories from their scrappy days building Rave Wireless, and reflect on what makes great early startup teams, why culture is shaped by your first hires, and how those early experiences shaped their approach to building companies today. Dan shares his journey from Venture to MediaMath and ultimately to founding his latest venture, Octane11, reflecting on the startup lessons that shaped him along the way. Dan and Raju dive into how Octane11 is synthesizing marketing data across channels into a unified model tied to companies and revenue—creating the foundation for AI to generate meaningful insights that help B2B marketers connect campaign activity to real business outcomes and make smarter, faster decisions across the marketing stack.
Show Notes:
(00:00) Welcome to the Show
(00:59) Dan Rosenberg Bio
(02:00) IKEA Box Dive Interview
(10:50) MediaMath Rise and Lessons
(14:49) MediaMath Focus vs Trade Desk
(17:41) Octane11 Origin Story
(18:21) Why B2B Attribution Is Hard
(19:30) Account Based Marketing Explained
(22:13) Mapping Engagement to Companies
(24:17) Ideal Customer Profile Sweet Spot
(26:32) Agency and Platform Partnerships
(27:34) AI Strategy Data First
(36:02) Wrap Up Stories Gatling Questions