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The little loofah that launched an industry
09 October 2026

The little loofah that launched an industry

Round Table China

About
You've probably scrubbed a pan with one. You could even have worn one on your feet or found it hiding in a skincare product. But the loofah is far more than a bathroom staple. It is the backbone of an industry that spans provinces, employs thousands, and ships products around the world. What does its rise tell us about how rural areas in China is reinventing itself? On the show: Steve, Fei Fei & Yu Bokun.