Why Door Knocking Still Beats SEO for Contractors with Evan Griffiths from Canopy Roofing

In this episode of the Roofing, Siding & Painting Contractors Podcast, Jenni sits down with Evan Griffiths, owner of @CanopyRoofing to talk about what it really takes to build a sustainable roofing business in today’s changing market. Evan shares how he balances retail and insurance work, the power of personal relationships over pure lead generation, and why education, craftsmanship, and financial discipline are key to long-term success. He also digs into how AI and venture-backed marketing companies are changing the game and what small to mid-size contractors can do to stay competitive. Whether you’re new to roofing or scaling your business, this episode is packed with real-world advice on sales, marketing, operations, and leadership. Key Takeaways:

-Networking and relationships are the foundation of roofing success.

-Balance your retail and insurance work for consistent growth.

-Adapt your marketing strategy. The landscape is shifting fast.

-Build strong subcontractor and team relationships.

-Always hire (and be) a licensed, trustworthy contractor.

-Market saturation and insurance changes are reshaping the industry.

-Door knocking still works

-Education and craftsmanship will always set you apart.

-Manage your finances carefully in volatile markets.

-A strong online reputation helps, but nothing beats personal trust.

Struggling to help homeowners choose products and colors faster?
See how Renoworks Pro helps contractors close with confidence: https://www.renoworks.com/request-a-demo/