30 August 2025
From Tennis Titan to Billionaire Boss: Roger Federer's Winning Investments and Stylish Second Act
Roger Federer - Audio Biography
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Roger Federer BioSnap a weekly updated Biography.
Roger Federer has taken center stage in the sports business world this week with Forbes confirming on August 22 that his net worth has soared to $1.1 billion, cementing him as only the seventh athlete in history to join the billionaire club. The news swept international headlines, with even mainstream outlets describing how Federer’s fortune owes more these days to business ventures than backhand winners. The key driver behind this leap is his stake in On, the Swiss athletic shoe brand he invested in back in 2019. Federer’s initial $50 million bet for 3 percent of the company has ballooned to nearly $500 million following On’s meteoric growth and a $15 billion market cap. According to Boardroom, this single investment has outpaced all his career earnings from tennis, making him a poster child for athletes who leverage their fame into successful entrepreneurial ventures.
There was also plenty of buzz about Federer turning his post-retirement focus to family and lifestyle. In a recent GQ interview, Federer talked about his relief at stepping away from the court in 2022, emphasizing time with his four children and a joy in daily life that never revolved solely around tennis. Still, business never sleeps for Roger: he continues to co-run Team8—the sports management firm he co-founded—and steer the Laver Cup, the annual team event now bringing in over $20 million per year in sponsorships and ticket sales. Not content with shoes and tennis, he’s also among celebrity investors in NotCo, a food tech disruptor specializing in plant-based foods.
On the cultural front, Federer has been trending across social media, with users praising his style as a business mogul and reminiscing about his regal image on court. Instagram and X have been abuzz, with fans sharing snaps of his family’s newfound love for golf. Recent stories in Associated Press and local sports outlets highlight Federer teeing off in Mallorca with Nadal, wife Mirka, and their kids, rapidly earning himself a reputation as the “newest golf dad” among tennis greats. Golf legend Rory McIlroy weighed in, confirming Federer has the technique and passion to match his tennis prowess, turning what was once a tennis dynasty household into a golf family. Even in his public appearances, Federer has been hard to miss, whether in promotional shoots for On’s latest sneaker collaborations or announcing additions to the Team8 management roster.
On the tennis records front, while Federer’s achievements remain the gold standard, Novak Djokovic broke Federer’s record for most career wins at hard-court Grand Slams this week—a reminder that sports legacies evolve. Coverage from Sports Illustrated and Tennis.com used the moment to revisit Federer’s own stats, his dominance at the US Open, and the sport’s shifting hierarchy. Yet, Federer remains present in almost every conversation about greatness, both on and off the court. No speculative or unconfirmed headlines about Federer surfaced this week in any credible outlet; it’s all hard numbers, billion-dollar headlines, business acumen, and portrait-of-retirement envy.
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Roger Federer has taken center stage in the sports business world this week with Forbes confirming on August 22 that his net worth has soared to $1.1 billion, cementing him as only the seventh athlete in history to join the billionaire club. The news swept international headlines, with even mainstream outlets describing how Federer’s fortune owes more these days to business ventures than backhand winners. The key driver behind this leap is his stake in On, the Swiss athletic shoe brand he invested in back in 2019. Federer’s initial $50 million bet for 3 percent of the company has ballooned to nearly $500 million following On’s meteoric growth and a $15 billion market cap. According to Boardroom, this single investment has outpaced all his career earnings from tennis, making him a poster child for athletes who leverage their fame into successful entrepreneurial ventures.
There was also plenty of buzz about Federer turning his post-retirement focus to family and lifestyle. In a recent GQ interview, Federer talked about his relief at stepping away from the court in 2022, emphasizing time with his four children and a joy in daily life that never revolved solely around tennis. Still, business never sleeps for Roger: he continues to co-run Team8—the sports management firm he co-founded—and steer the Laver Cup, the annual team event now bringing in over $20 million per year in sponsorships and ticket sales. Not content with shoes and tennis, he’s also among celebrity investors in NotCo, a food tech disruptor specializing in plant-based foods.
On the cultural front, Federer has been trending across social media, with users praising his style as a business mogul and reminiscing about his regal image on court. Instagram and X have been abuzz, with fans sharing snaps of his family’s newfound love for golf. Recent stories in Associated Press and local sports outlets highlight Federer teeing off in Mallorca with Nadal, wife Mirka, and their kids, rapidly earning himself a reputation as the “newest golf dad” among tennis greats. Golf legend Rory McIlroy weighed in, confirming Federer has the technique and passion to match his tennis prowess, turning what was once a tennis dynasty household into a golf family. Even in his public appearances, Federer has been hard to miss, whether in promotional shoots for On’s latest sneaker collaborations or announcing additions to the Team8 management roster.
On the tennis records front, while Federer’s achievements remain the gold standard, Novak Djokovic broke Federer’s record for most career wins at hard-court Grand Slams this week—a reminder that sports legacies evolve. Coverage from Sports Illustrated and Tennis.com used the moment to revisit Federer’s own stats, his dominance at the US Open, and the sport’s shifting hierarchy. Yet, Federer remains present in almost every conversation about greatness, both on and off the court. No speculative or unconfirmed headlines about Federer surfaced this week in any credible outlet; it’s all hard numbers, billion-dollar headlines, business acumen, and portrait-of-retirement envy.
Get the best deals https://amzn.to/3ODvOta